All The Questions + Answers
(for the over-active brains like mine)
Why should I pay you to write copy, when I can do it myself?
Just because you can do it yourself doesn't mean you should. For example, I could cut my own hair, but then I'd look like I got mauled by an amorous raccoon.
Unless copywriting is truly your zone of genius, you shouldn't be doing it yourself.
Hiring a conversion copywriter is a long-term investment in your business--NOT kissing your cash goodbye and throwing it to the wind. Compelling copy = more money in your pocket. If you don't see the potential dollar signs in expertly crafted copy, we're not a fit, straight-up.
Do you know what you're doing?
Yes, I do. I've always been a good writer and have 17+ years of experience. But I've also invested heavily in becoming a damn good conversion copywriter...Copy Hackers Copy School, Emotion Sells Masterclass, Copyblogger Authority, AWAI Six-Figure Copywriting, Digital Marketer Direct Response Certification, and Copy Clinic with Amy Posner...to name a few.
How long does this process take?
It depends on what's already on my plate, your project, and your schedule. The range is 2-6 weeks, with 4 weeks being the average. But if our schedules align, and you're ready to throw down, you could have completed copy in 2 weeks.
How much time do I need to invest in this process?
You're hiring a copywriter to get it done for you (and done right). Hiring me will save you hours and hours of gritting your teeth, while trying to cram your copy into another ill-fitting template. (Not to mention all those hours you spend worrying about what you wrote and tweaking it for the umpteenth time.)
Bottom line: Depending on your project, you invest maybe a few hours on our calls and reviewing your copy.
Do you have a specialty or niche?
I love working with online entrepreneurs, including course creators, creatives, designers, healers, coaches, strategists, consultants, and other expertise-based businesses. Ideally, you've been in business for 2+ years, and you're evolving, growing, and scaling--the perfect time to call me in!
Do you cuss in your copy?
I'm fairly PG-13 in my own copy. (Real life is another matter.) As for your copy, that's 100% dependent on your personality, your brand, and your ideal clients. If your brand would swear up a #%@!*?! tsunami, then we'll go with it. If you can't force a W-T-F out of your lips, we won't use it. Simple.
What are your payment terms?
Nothing fancy. A 50% deposit is required to book your project, and 50% is due upon delivery of your final copy. (For projects under $600, payment is due upon acceptance.)
I use 17 Hats for client management, linked to PayPal for payments. A few clicks and your project is rolling.
What if I need MORE than a package includes?
I'm your huckleberry. You can add on to your package at the preferred client rate.
What if I want a customized package?
It's yours. Just let me know on our call, and I'll be happy to create a custom proposal for you.
Why an application?
Because I value your time and mine, I only work with clients who are a good fit.
What if I'm not sure, or still have questions?
No worries. That's why I offer a 20-minute intro call, after you apply, to see if we're a fit.
Done trying to do it all yourself? Upgrade to done-for-you copywriting ^^