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Content stuck on meh?

You need a creative content strategy.

Does creating content for your online business make you say UGGHHH?

  • Should I be doing this or this or that? Or all of it? 
  • Is my writing voice strong enough?
  • Does anyone care?
  • Is creating content supposed to be a huge pain in the a**!?  
  • What's a content strategy? And why do I need one?
  • Am I wasting my time?

Let's be real. All you want is someone to tell you what to do so your content isn't a hot mess.

You want strategic content that connects with your dream clients and helps you sell

That's what effective content does, after all.

You want an expert to guide you through the process and make it easier. 

Content strategy doesn't have to make your head hurt. You can do this. Yes, you. Say buh-bye to feelings of frustration. 

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What if you could create content
that connects with your dream clients?

You Can Create lovable Content
and It doesn't have to hurt   


Overwhelmed by ALL.the.things. and taking action on nothing.

Nagged by self-doubt and staring at the blinking cursor, frozen in fear.

Frustrated by the lack of results and throwing content at the internet and hoping something sticks.


Feeling a rush of confidence when you click publish because your content is intentional, strategic, and engaging.

Creating content that connects with your ideal clients and keeps them coming back for more. 

Showing up 100% in your content and hearing YES from your dream clients more often.


Your content is going to be so damn smart and creative.

I know you're busy. I also know one-size-fits-all rarely fits all.

You can choose from the packages below and get exactly what you need to move your content goals forward right now. (If you're feeling really spunky, you can choose both.)

No matter which package you choose, you'll walk away with clear strategies and simple tools for creating better content in less time. 

Content Strategy Clarity + Navigation

Think creative and strategic can't be in the same sentence? Flip that script.

We'll design a creative content strategy that supports your biz goals, wows your dream clients, fits your brand, and feels damn good to implement.

This package includes:


Before we jump into your creative content strategy, let me get to know you better. You'll answer pre-work questions about your biz, your goals, and your dream clients.

brain power 

Let's put our heads together in a focused 90-minute strategy session to: 

  • Look into the future and envision what you want to create through your content.
  • Determine the right path for your content based on your expertise and what lights you up. 
  • Pinpoint your target clients, their hopes, dreams, and frustrations.
  • Sketch out ideas for content that connects with your dream clients. 
  • Build the foundation for your content based on your business goals and your brand.
  • Map out a plan that you can update, rinse, and repeat.


After our session, you'll receive your personalized content strategy and next steps action plan via email, plus a recording of our session. 

best fit

Best for online biz owners who aren't sure their content is connecting with their dream clients and want a clear direction for their content. 

Investment: $297

How to get started:

  1. Click the button under the session and pay.

  2. Within 24 hours of payment, you'll receive an email with your prep-work and a link to book our session. 

  3. Get excited! We'll grab our beverages of choice, meet via Zoom, roll up our sleeves, and get to work on your content. 
Melanie Sparks

Hi there

I'm Melanie Sparks, a copywriter and creative strategist with 17+ years of experience. I help online business owners create strategic, wow-worthy content in less time, without frustration.

I'm like a double shot of the strong stuff for your content. 

I'm also:

  • A journalism grad
  • A little snarky
  • A proud Kentuckian
  • A leftie
  • An INFJ 
Copyblogger certified

But wait...

Is it really possible to improve your content without calling in a gang of witty copywriters or studying the craft for 20 years? YES.

This isn't a course with endless modules. It isn't an on-your-own download.

These sessions are quick, hands-on, and hyper-focused on your brand, your audience, and your content.

Have questions? Email me

sometimes you're too close to your content to see the big picture.

"Working with Melanie on my content helped me in ways I couldn't have planned for or foreseen. Not only is she amazing with helping you see your overall content picture, she can help get all those content details nailed down. 

I was blown away by the content inventory she provided me. It was like a little health checkup for my blogging content. It helped me identify the gaps in my content, and she helped me through her Content GPS to fix the issues and strengthen my content going forward."

Michaela Hoffman


Even established content creators
get awesome results 

"Melanie's suggestions helped me repurpose and revive older content, and it gave me an outside perspective on my strengths and weaknesses. She offered concrete, simple action steps I could take to improve each blog post.

I love that I have a punch list of techniques to try, and I feel like I understand exactly what I should do next.

I already have so much clarity, thanks to this process, on how to improve my product sales pages to reach my audience better, and a long list of blog posts that will help me attract my ideal reader."

Emily McGee, My Adaptable Career