Want to make more money?
Your website copy sells...or not.
Your website copy is your online salesperson. It shows up every day, even in a snow-nado. You never have to pay for overtime. It does its job, bringing in leads and sales 24/7/365. Cha-ching.
But what if your superstar website is actually taking naps under the virtual counter? Texting its friends nonstop, and posting "I'm soooo bored" bathroom selfies on Facebook...
Okay. That ^^^ may be my imagination talking.
Seriously, what if your website copy isn't working for you?
What if your top sales superstar is actually turning away customers?
Light a match and set fire to your old website copy...
What do you do when something isn't working for your business? What if it just isn't good enough anymore?
You burn it down! Fire the stale, selfie-snapping slacker. Then go out and find a fresh-faced, word-whipping copywriter to craft copy that sells.
But how? How can this copywriter, who is not in your brain, get you?
That's my cue...
The remedy for slacker copy?
A full brand story and website copywriting service...because your brand deserves its own unique tale and your business needs website copy that creates an emotional connection.
Plot Your Brand™
A complete Brand Story & Website Copy Package
What it is
Plot Your Brand™ is a client-centered approach to telling your brand story through the lens of tried-and-tested story structure.
Like other brand story services, you can expect a deep-dive into your business, your brand, your services or products, and your clients. The difference is in framing your client as the hero on a journey, with your business as the mentor. The difference is in digging into the emotions and stakes behind your prospect's buying decisions.
Once the Plot Your Brand™ process is complete, your project moves on to the next round: Website copy for 5 pages (typically Home, About, Services, Contact, plus, a brief Opt-in Landing Page).
how it works
Here's how the story unfolds...
PROLOGUE: RED TAPE
- Schedule your free copy chemistry call. If we're a good fit...the paperwork appears in your inbox. You say yes, sign on the digital line, and pay the 50% deposit.
CHAPTER 1: digging in...
- You'll get a welcome guide + an in-depth questionnaire to zero in on your client (AKA hero), your foes (AKA competitors), and your brand (AKA mentor). Don't worry....if you feel like you're in too deep, I'll be guiding you through every step on our call...
- We'll meet on a 90-minute call. (Your choice of video or voice only because we all have those days.) Grab some brain food and coffee because we're going to plot your brand story! (Insert squeals of delight!!)
- Behind the scenes, I'll be scoping out your top competitors, observing your brand's social media, and, where appropriate, sampling your stuff, checking out your survey results, and chatting with your biggest fans.
CHAPTER 2: THE Brand Story GOODS
(In between chapters, I probably had too much caffeine, chased a squirrel or two, before settling in to craft your very Plot Your Brand™ Guide. This guide is customized for your brand. It's YOUR brand story, not a generic workbook.)
- You'll get access to your tale. (Again with the squeals of delight!!) Never fear feeling lost because...
- We'll meeet again, my friend. I'll walk you through your guide, what it means for your brand, how the heck to use it, and what happens next. (The sequel?)
Chapter 3: your website copy
Coffee (I Drink It)
- I summon the magical power of caffeine and write your spellbinding copy
Copy Delivery + Revisions (Get Your Hot Little Hands on Your Copy)
- You'll get a special delivery via a Pegasus, or a shared folder on Google Drive...whatever seems more practical. (Docs may include a basic wireframe for your pages, if needed, to explain suggested text/element placement.)
- We'll meet again during a 45-minute copy presentation call, where you can ask questions, get answers, and discuss revisions
- We'll work through up to two rounds of revisions, before I deliver the final version.
Coming soon...the sequel. I'm betting we'll work together again because I'm a long-term relationship kind of copywriter...
WHAT DOES YOUR PLOT YOUR BRAND™ GUIDE REVEAL?
- Setting: Explore what you're doing in your business, where you're headed, and what matters to you. Figure out how your brand story will help you get there. Snoop on those pesky foes (or dear friends) to analyze how they tell their stories.
- Characters: (Hero, Supporting Cast, Foes, and Mentor) Uncover your dream client, their desires, their habits, their words. Discover who's supporting them, and who's standing in their way. Clarify the role your brand wants to play.
- Big + Little Conflicts: Explore the points of friction between what your would-be client wants and getting it. Turn the knife with pain points and worst-case scenarios, and learn how to leverage that pain into action-taking.
- Turning Point: (When the Hero Meets the Mentor) Spell out how you can help your client be the hero. Delve into their hesitations about saying yes to you, and how you can overcome them. Fine-tune your invitation to become part of your hero's story.
- Resolution: Make your big promise perfectly clear. Paint the five-senses picture of life with what they want. Summon the feelings of having their desired result.
- Your Brand's Plot: Tie it all together with a narrative overview of your client's path along the hero's journey, from their life before (with that thorn in their side), to meeting you, the mentor, to accepting your invitation, and finally, the reward of a better life.
- Swipe-Worthy Words: You'll get all of the above in your guide, plus these sweet goodies for your brand....
- Values (Because your story should be rooted in what matters to you.)
- Emotions (Because your words should align with how you want people to feel about your brand.)
- Rallying cry (Your motto. Your creed. This is WHY you do this work.)
- Punchy tagline
- On-brand words and phrases
- Must-communicate brand messages
- Make-it-quick brand pitch
- High-level outline of touch-points along your hero's journey
It all starts with a free 20-minute call...
Plot Your Brand™
A COMPLETE BRAND STORY & WEBSITE COPY PACKAGE
Investment = $2,997
90-minute 1:1 brand intensive
Customized Plot Your Brand™ Guide + 30-minute walk-through call
Swipe-Worthy Words for your brand, including your motto, values, tagline, and more
Website copywriting for 5 pages with up to 2 revisions
Individual page copywriting available for $647 per page (does not include complete brand story)
Ready to take the first step? Book your free 20-minute call...
Hey, hero, meet the mentor...
I'm Melanie Sparks, the copywriter who's going to help you whip your website copy into shape.
Your website can become a selling machine that effectively delivers your messages, smoothly drives your prospects to action, and presents the very best face for your brand.
Yep, we're gonna make it look like your website woke up like this...and by this I mean like a flawless selling machine.
An option for the well-branded entrepreneur
Maybe you just need a refresh...
It has been a few years since you sharpened your pencil and etched out your web copy. Sure, it's not bad. But it's no longer good enough. You've changed. Your business has changed. Shouldn't your copy keep up?
Think you might need a refresh? Book your free call, and we'll find the right remedy: a copy do-over, or a copy refresh.