Are You Ready to Launch Your First (or Next) Offer in a Scalable, Sustainable, and Authentic Way?
…With an Experienced Conversion Strategist & Copywriter by Your Side
— No Massive Ad Budget Required
The LaunchPod is a small group coaching program for coaches, consultants, and service-based business owners who are ready to launch their first or next offer in a scalable, sustainable, and authentic way with a Launch Strategist and Copywriter by their side every step of the way — no ad budget required.
Here’s what we’ll work on together over the next 4 months:
1: Offer
Problem, Positioning & Packaging
It all begins with your offer. You’ll create your new offer or optimize an existing one — not only for more sales, but for better results for your clients and more alignment for you.
2: Messaging
Perception, Pain to Promise, Pushback
How you talk about your offer is EVERYTHING. You’ll create the fundamental launch messaging elements you need to speak clearly to your ideal audience.
3: Strategy
Plan, Promo &
Pathway
It starts with alignment for you and your audience. After all, we don’t want you torching any bridges. You’ll map out your path to a profitable (and simple) launch — all with integrity.
4: copy
Minimum Successful Launch Assets
There’s a reason we don’t start with your copy. It takes all 4 elements to make your launch a hit. In this last phase, you’ll integrate your key messaging into your sales assets.
The LaunchPod isn’t “just another copywriting course”
In fact, it’s not a course at all.
Yes, there will be plenty of learning. But it’s an entirely guided process — more like a think-tank for your small business.
Besides, you’ve outgrown DIY courses, right?
Time to advance to the next level...
You’re ready for support tailored to your business.
But not quite ready for the full done-for-you treatment.
I'll meet you in the middle. (It's nice and quiet here. 😉)
LaunchPod is NOT an on-your-own course where you get bombarded with info, slapped on the back, and shoved out the revolving door.
And you will not find 55,000 people packed together in a mosh-pit-style Facebook Group, fighting to be seen.
You WILL find a very small group of business owners who want to grow and scale their online offers.
And they want to do so in an aligned, authentic way that feels good to them and their audience.
You won't find that coach who sells you on the program, then is nowhere to be found once you pay.
You will find me. 👋 heyyyyy
Just an everyday, non-famous expert in messaging, content, and copy.
I'm the type who prefers to be behind the scenes of a launch, tending to the details and supporting my clients.
Now, I'm peeking out from behind the curtain to invite you to join me inside the LaunchPod...
We'll spend 16 weeks together, creating, refining, and optimizing your offer, messaging, launch/sales strategy, and copy.
Yes, it's called LaunchPod.
But this isn't just about launching.
Take a look at these elements again...
Offer (what you sell)
Messaging (how you talk about it)
Strategy (how you sell it)
Copy (the words you use to sell your offer)
Sounds like a solid foundation for your entire business, if you ask me.
That's what we'll be working on together in a small group of 5 or so other brilliant business owners.
With group coaching, hot seats, and office hours, you get plenty of my 1:1 attention -- no need to elbow the person next to you.
Plus, you get all of my best tools and templates.
You get all of this support for about a third of what it would cost to hire me to do it all for you.
I’m ready to roll up my sleeves and help you launch your offer like a pro.
So, what do you say?
Your Investment:
1 payment of
$3,500
or
6 monthly payments of
$585
Cohorts are limited to 5 members, so you can get the attention you need and your business deserves.
Here’s what you get:
Messaging & Launch Roadmap Group Planning Session (90 minutes, recorded)
A mixture of pre-recorded content and live teaching & group coaching to guide you step-by-step through my signature Offer to Empire® Framework — we will cover Offer, Messaging, Strategy, and Copy
Coworking + workshop-style implementation calls, so you can take action and actually launch your offer
Office hours for additional support with me and my OBM, so you’re never left hanging
Reviews of your “homework” to nail your offer, messaging, strategy, and copy components
An entire vault of my best copywriting & launch tools that I’ve created over the past 6 years while working on multiple-5 and 6-figure launches
Access to a pop-up Facebook group to ask questions, get mindset support, and hype up your fellow pod members
Lifetime access to the tools, templates, and replays
Your Bonuses:
Video Review & Recommendations for your sales page (must be redeemed during the 90 days)
1:1 Post-Launch Debrief (45 minutes, recorded, must be redeemed within 6 months of joining)
Guest expert training with Ad Strategist Jen Clausnitzer: When to run ads to scale your offer & tips for hiring your first ad strategist
Daily Launch Journal: I'm sharing a version of my own daily journaling practice to help you advance your goals and keep your mindset and emotional well-being at its best.
The Basic Tech Stack Guide — while I’m not a techie, I can help you with the basics for a successful launch
Alumni preferred pricing on future rounds and other offers
Your Investment:
1 payment of
$3,500
or
6 monthly payments of
$585
The cohort for Round 2 is limited to 5 members, so you can get the attention you need and your business deserves.
When are the live calls?
Teaching & Coaching
Alternating Tuesdays, 9:30-11:00 a.m. Eastern Time (New York)
Office Hours
Alternating Tuesdays, 10:00-11:00 a.m. Eastern Time (New York)
Co-working Sessions
Alternating Thursdays, 11:30-12:30 p.m. Eastern Time (New York)
Implementation Sessions
Alternating Thursdays, 11:30-12:30 p.m. Eastern Time (New York)
“When I joined the LaunchPod, I’d launched before. But I knew I needed to work on my new offer, and I felt I was struggling to get my messaging right.
I joined so that I could have a conversion copywriter and launch strategist by my side for my next launch. Originally, I was going to hire a copywriter, but I couldn't afford the big $10K launch packages. Plus I wanted a process that built on what I already knew because I wasn't starting completely from scratch.
LaunchPod was amazing! The process kept me on track and walked me step-by-step through what I needed to think about to get my new offer set up and the messaging aligned with what my dream client needed.
It was a small group, so I got Melanie's brilliant copywriting brain on everything as I went along, which was intensely valuable -- she became a thought partner helping me strategize on the launch.
This was my best launch ever! I made $70K so that puts the ROI on LaunchPod literally in the thousands of percentage points. It was one of the best business investments I've made.”
Rhonda Douglas
hey, it’s me
Oh, hey, I'm Melanie, Conversion Strategist & Copywriter for digital course creators, experts, and service providers, who want to scale up by staying in their zone of genius.
It takes MORE than just buy-button-triggering copy to take you from Offer to Empire™.
It’s all about your offer, messaging, launch and funnel strategy, then we layer on the conversion copy — like butter on a fresh-from-the-oven biscuit. (Did I mention they’re Grandma’s biscuits?)
I've written copy for dozens of launches — from helping a client make $10,000 in a week from a Shopify store sale with only a few emails, to writing copy for multiple 5- and 6-figure course and mastermind launches, all the way up to a premium-course launch with $700K+ in total sales.
My clients stay with me for years because my copy converts AND it builds lasting relationships with their customers. Plus, I take good care of them (you?) every step of the way.
Do I sound like your partner in crime — I mean conversions?
I’d love to work with you in The LaunchPod. Or if you’re looking for a done-for-you experience, I’m up for that too.
Tentative Weekly Schedule for the Next Round - Coming soon
