Offer to Empire™ Blog
Are your launches not working?
⚠️ Warning: Real talk about the world of online launches ahead.
Launching an Online Course? Here Are All of the Launch Copy Assets You’ll Need
Are you an online service provider who’s ready to pivot from 1:1 to 1:many by launching a group program or course for the first time? You’re gonna need a whole lot of launch copy.
The Biggest Mistakes Online Course Creators Make with the Sales Page Hook
You have a few seconds to get their attention and keep it. Here are the three biggest mistakes online course creators make on their sales page when trying to hook their prospects and what to do instead.
Don’t Skip This Step When Writing Your Online Course Sales Page
The most overlooked step in writing high-converting sales page copy? Research. Read to learn why you need to do your research and how.
Why You Need a Long Form Sales Page for Your Online Course Launch
Maybe you’ve heard that you don’t need a sales page for your online course or program launch. Here’s a conversion copywriter’s case for why you DO need a long form sales page. Read the blog post.
How To Maximize Your Pre-Launch Waiting List
Your waiting list is meant to be a bridge to your offer. It’s not a place where interested prospects go to “die.”
Why All Of Your Copy Is Sales Copy
Find out why all of your copy is “sales” copy, and what that means for you.
Stop Doing All The Things And Focus On Your Brand Messaging
Stop spinning your wheels and focus on your brand’s foundation—messaging, voice, and story.
Are You Making These Mistakes On Your About Page?
Writing your About page got you stumped? It should be easy, but you're struggling. Here are the biggest About-page mistakes and how to fix them.
7 Things To Do Instead Of Giving Up
Owning your own biz is tough. I get it. We all feel like quitting sometimes. Here are 7 things you can do instead of giving up.
What I’ve Learned About Being The Boss
As a new online business owner, you may be eyebrow-deep in advice and information. Here's how to climb out of the mess and own being the boss.