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Is Your Content Attracting the right clients?

If you just asked if crickets count as the right clients,
we should talk...

If your content isn't connecting with your readers, they won't invest their time and energy in you. They'll forget about you as soon as the next social media ping cartwheels across the screen like a squirrel wearing body glitter. 

“The purpose of content is to create influence. The purpose of marketing is to convert influence into action.”
— Jon Morrow

And you can forget about their money. Copy that doesn't connect doesn't convert. 

Your copy has a J-O-B to do. Not all content deserves your reader's attention, let alone their hard-earned spending cash. The right words leave readers craving your content and raving about it. Once your copy connects, your readers won't be able to get enough.

If you content is so important, why does it spend most of its time hanging out on your couch, pretending to search for jobs, while it's really playing Candy Crush? 

Let's kick your content off the couch and put it to work.

Melanie Sparks copywriter

WHy hire ME?

Writing is my passion and my purpose. I've been a storyteller, since I could speak. My copy connects with readers. And isn't that the point?

Copy that connects with your ideal clients is much more likely to turn browsers into buyer and super-fans. 

I'm a Content Strategist + Writer with 17+ years of experience. 

Ready to light a fire under your copy's behind? Here's a match...

Please complete this brief form, and I'll get back to you ASAP.
 

 What my clients say about my work

"Wow! You nailed it again. I'm jumping up and down. I'm so lucky I found you."

Sige Weisman, MFT, San Francisco Women's Therapy

 

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SPECIALTIES

  • Content Strategy
  • Marketing
  • Copywriting
  • Email Marketing

TYPES OF CONTENT

  • Blog posts and articles
  • E-books
  • Sales pages, about pages, email sequences

education and credentials

  • Bachelor of Arts in Journalism and Master of Science in Organizational Communication coming soon (30 of 33 credits) 
  • Hubspot Inbound Marketing Certified
  • Copyblogger Certified Content Marketer
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Portfolio: Recent Articles 

 
 
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How Do I Use Inbound Marketing Tactics to Attract More Freelance Clients?

How freelancers can use inbound marketing techniques to boost their businesses.

Freelancer FAQs

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Do You Need To Break Up With Your Goals?

It may not be you. It may be your goals. Find out if you need to scrap your goals and get new ones. 

Goals.com

How to Change Your Life Without Changing Your Career

Sometimes a complete career change isn't necessary. But setting priorities and having the right mindset is always important.

Little Known Life (my other blog)

How to Positively Deal with Toxic Leadership

Signs of a toxic leader and strategies for dealing with him.

Goals.com

HOW A SIMPLE METHOD CAN HELP YOU BE MORE PRODUCTIVE

Could a the Ivy Lee Method, simple productivity method developed in the early 1900s, help entrepreneurs in 2017? 

My Adaptable Career

 

 results from working with me

"Melanie's suggestions helped me repurpose and revive older content, and it gave me an outside perspective on my strengths and weaknesses. She offered concrete, simple action steps I could take to improve each blog post...I already have so much clarity, thanks to this process."

Emily McGee, My Adaptable Career

*Emily received Content Inventory and Content GPS services.

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Melanie Sparks Writer

Investment

Investing in your content is an investment in your business.

If you’re hoping to attract your ideal clients (and future paying customers), your copy must be on-point.

I can't promise you a wave of my magic copy wand and boom: six figures. (I wish. I'd wave that thing around all day long.)

But I can promise you strategic, smart content aimed at connecting with your ideal clients. 

If you're serious about your content, please reach out. Once I know more about your project, your audience, and your goals, I'll develop a detailed proposal.

The rates below are not a substitute for an official proposal and are subject to change.

Services & Rates

CONTENT STRATEGY Session

Copywriting 

  • Rates are project-based and start at $297 per page

Blog Writing

  • Blog writing starts at $250 per post 

Email Copy

  • Email copy starts at $100 per email

E-book ghostwriting 

  • Rates are project-based and start at $100 an hour

EDITING

  • Editing starts at $50 an hour  

Retainer Packages*

Put your content creation on auto-pilot. Let me handle it.

The Monthly Starter

$1,000 per month (Limited availability. I can only take 4 Starter clients.)

  • 60-minute content planning and strategy session each month
  • 2 blog posts per month (approx. 750-1,200 words; copy only)
  • 2 emails to your subscribers per month (approx. 300-600 words; copy only)

The Monthly Upgrade

$2,150 per month (Limited availability. I can only take 2 Upgrade clients.)

  • 60-minute content planning and strategy session each month
  • 4-5 blog posts per month (weekly posts; approx. 750-1,200 words; copy only)
  • 4-5 emails to your subscribers per month (weekly emails; approx. 300-600 words; copy only)
  • 16-20 social media posts for 2 platforms of your choice (4x a week; copy will be altered slightly to cross-post; mixture of engagement, value, brand story, and sales focused; copy only)

The Monthly Premium

$3,500 per month (Very limited. I can only take 1 Premium client.)

  • 120-minute content planning and strategy sessions each quarter
  • 60-minute content planning and strategy sessions each month
  • Up to 6 blog posts per month (approx. 750-1,200 words; images provided)
  • Up to 8 emails to your subscribers per month (approx. 300-600 words; copy only)
  • Up to 25 social media posts for 2 platforms of your choice (5x a week; copy will be altered slightly to cross-post; mixture of engagement, value, brand story, and sales focused;
  • Option to make me a manager of 2 of your accounts, and I'll schedule posts.
  • Monthly recommendations for content re-purposing and content upgrades.
  • Content creation for 1 brief content upgrade per month (copy only).
  • Option for 1 in-depth opt-in every quarter as needed (reasonable word limit; i.e., not a full-length e-book, but a mini-e-book is fine).

*Retainer packages require payment by the first of each month. 

 

I'd love to chat about your business goals and how your content might support those goals.

 

Ready to work together?

Fill out the form below, and I'll get back to you soon.

 

sometimes you're too close to your content. get the big picture.

"Working with Melanie on my content helped me in ways I couldn't have planned for or foreseen. Not only is she amazing with helping you see your overall content picture, she can help get all those content details nailed down. 

I was blown away by the content inventory she provided me. It was like a little health checkup for my blogging content."

Michaela Hoffman

*Michaela received Content Inventory and Content GPS services.

Michaela