I see you struggling to
What do a poet, a fiction writer,
a journalist, and a copywriter
have in common?
They all have a sway with words. (Ba-dum-bump.) Words can inform and entertain...or do so much more.
A good writer evokes emotion, sways moods, and changes minds and hearts. Words can be a catalyst.
The skilled copywriter doesn’t lean on the prospect's logic. She turns browsers into buyers by evoking the emotions that spark desire.
Humans are emotional beings, and buying is an emotional decision.
You see, she wants more than words. She wants to feel something when she reads your copy. She wants to feel good about buying from you.
Words can give your dream client a shove toward the exit, or make her lean in to hear your story.
It all hinges on how people see themselves in your words. It’s all about emotion.
You need copy that connects and converts.
You already know investing in your copy isn't a luxury. You've seen the dark side of DIY copy
-- missed sales, wasted time, and a few broken keyboards (from banging your head in frustration).
Hiring the right copywriter is a rock-solid investment in your business.
I can't promise you a wave of my magic copy wand and boom -- six figures. (I wish. I'd wave that thing around all day...like the time Oprah gave a Pontiac to everyone in the audience. Six figures for you and you!)
Here's what I can promise: Storytelling is in my marrow. It's what I'm made of. And bringing your life-changing work to the people who need it most is my purpose.
my words make clients jump up and down
"Wow! You nailed it again. I'm jumping up and down. I'm so lucky I found you."
Sige Weisman, MFT, Licensed Family and Marriage Therapist
You had me at a sway with words.
How can we work together?
Your website copy feels out of touch with who you are? Your sales page attracts more cobwebs than customers? Spam gets more action than your emails?
You need copy that makes your reader feel. Your prospect must be able to see a better life with your product or service in it.
But wait -- I don't want you to think I spend my days writing poetic copy with a feather-tipped pen and doodling unicorns. (Only on my days off.)
What does a copywriter do anyway? I can only speak for this one...I bring all of my creative and analytical self to the copywriting process -- that journalist, poet, and fiction writer are present.
Know this: The best copy starts with solid research.
While I might just start writing a poem, I never just start writing copy. There's a process...
My Copywriting Process
Consult call: All projects start with a free 20-minute consult call to discuss your project, goals, and deadlines.
Paperwork: If we seem like a good fit, I’ll send you a proposal that details the process and project expectations. A signed contract and a 50% deposit are required to begin work.
Research: I’ll let you know what I need -- in a clear, organized, and manageable way. Depending on the complexity of the project, we may schedule a 30-minute kickoff call.
Structure: I’ll use my research and best practices to form building blocks for your copy. For example, for sales copy, I’ll uncover and collect pain points, emotions, promises, benefits, proof, and objections.
Write + Edit: I’ll write the copy that evokes emotion, sparks desire, and guides your prospect to action. I'll edit until it shines.
Revise: Because writing copy that sells isn’t a guessing game, I’ll be there to guide you through the draft and answer questions. After revisions, you take the copy for a spin. Based on results, I’ll optimize the copy once more for conversions.
Services & Rates
Every client and project is different. Please schedule a free 20-minute consult call to discuss your project.
- Long-form page starts at $1,497
- 8-email sales sequence starts at $1,497
- Package for a basic website (Homepage, About, Services, plus 2 other non-sales pages of your choice) starts at $1,997
Don't see exactly what you're looking for? Custom quotes available. Let's chat.
Your Copy Caffeinated: Sales Page Review + Makeover
- 30-minute session + report and recommendations for one sales page - $197
Put Your Website to Work: Website Copy & Content Optimization Report
- In-depth analysis, report, and action plan to optimize your web copy and content for conversions - $597
Add-on: Content Strategy Intensive
- 60-minute session + in-depth report and action plan - $397
The Content Strategy Intensive is only available as an add-on to the Complete Website Review.
my education and credentials
- Bachelor of Arts in Journalism + Master of Science in Organizational Communication coming soon
- Hubspot Inbound Marketing Certified
- Copyblogger Certified Content Marketer
"Having Melanie help with my copywriting not only gave me quality copy for my site, but gave me the time to work on other things.
And best of all, she made the process a dream as she is so friendly, professional, and easy to work with. I would highly recommend her services to anyone looking to take their site to the next level. After reading my new page, I wanted to work with me!"
Erin Shebish, Creative Business | Life Coach
"Melanie's suggestions helped me repurpose and revive older content, and it gave me an outside perspective on my strengths and weaknesses. She offered concrete, simple action steps I could take to improve each blog post...I already have so much clarity, thanks to this process."
Emily McGee, My Adaptable Career