LAUNCH & WEBSITE COPYWRITING
Copy that helps you grow & scale your expertise with integrity
For the business owner who is ready for more profit, time, and impact
You’re an EXPERT in your field.
I’m an expert in mine.
Let’s WORK together to multiply your leads, sales, and repeat customers.
You need someone who “gets it.”
Someone who has been the copywriter behind-the-scenes of a multi-million dollar online business and written hundreds of sales pages and emails for multiple-6-figure launches.
Someone who understands that this online business thing is about more than a single launch. That’s the short-game, and it matters. But integrity, trust, and relationships always matter more.
Someone who knows you’re playing the long-game — more profit, more brand loyalty, more return customers, and a legacy to be proud of.
That someone is me…and here’s my manifesto of sorts:
Take a peek behind any 7-figure curtain, and you’ll see it’s
all about the relationships.
Each conversion is more than a transaction — it’s another step in your relationship with your customer.
I get it on a cellular level. And that’s how I run my business.
You’re never a “transaction” to me. It’s all about the relationship we build together, and the relationships I help you build with your leads and customers.
From your lead magnet, to nurture sequence, to signature course, to premium offer, and beyond…
I’m here to make your life and business easier and a whole heckuva lot more profitable.
Do we sound like a match?
Here’s how we can work together:
01
Launch & Funnel
Copywriting
02
Brand Messaging &
Website Copywriting
03
VIP Copy Week
Sales Page or Website
SCALE WITH INTEGRITY
Offer to Empire® Launch Strategy & Copywriting
Powered by my Offer to Empire® Framework
You’re ready to grow & scale your business, and you want a strategic partner, not just another “pair of hands.”
This might be perfect for you if:
You value speed & expertise (AKA making more revenue and impact faster with less stress).
You're so over doing all of the launch & sales heavy lifting by yourself.
You've noticed that things are different post-2020 and want an expert to help you navigate the nuances.
Investment starts at $6,000
YOUR 24/7 SALES MACHINE
Copy Clairvoyance™ Brand Messaging & Website Copywriting
Powered by your voice & values and Voice of Customer Research
You’re ready to stop guessing when it comes to must-haves like your mission, positioning, and brand voice.
This might be perfect for you if:
You want to know exactly what to say and how to say it to attract more dream clients.
You want an expert to create your foundational brand messaging pieces for you.
You want to know what your ideal clients are thinking, so you can serve them better and make more sales.
Investment starts at $3,000
WHEN YOU NEED COPY asap
Copy in a Week
Powered by lots of dark-roast coffee
You’re ready to turn your sales page, website, or email copy over to a pro — for a fraction of the cost of a project rate.
This might be perfect for you if:
You’re not a copywriter, and you don’t have months or years to figure it out.
You know that every day you sit on your offer, you’re losing out on sales and impact.
You’re a quick-start with lots of ideas but not a lot of time, and you want your copy FAST.
Investment STARTS AT $2,500
Not sure where to start?
Let’s figure it out:
“Melanie is the real deal. Not only is she an accomplished and knowledgeable copywriter, she’s a sharp marketer, so you get the full stack. She’s also ridiculously fast and efficient which is great for me – I tend to move quickly and have a hard time finding people who can keep up – Melanie may be faster than I am!”
— amy posner
my street creds
AKA Certifications and Completions
I’ve invested heavily in my conversion copywriting and strategy knowledge and skills.
Here are a few investments I’m most proud of…
"The Voice of Customer process was amazing. Watching the videos of the interviews moved me and made me feel more confident as a coach."
— Jodi flynn
So, You Have Questions
Why can’t I just write my own copy?
Just because you can do it yourself doesn't mean you should. For example, I could cut my own hair, but then I'd look like I got mauled by an amorous raccoon.
Unless copywriting is truly your zone of genius, you shouldn't be doing it yourself.
Hiring a conversion copywriter is a long-term investment in your business--NOT kissing your cash goodbye and throwing it to the wind.
Your incredible offer + Compelling copy = More money in your pocket.
If you don't see the potential dollar signs in expertly crafted copy, we're not a fit.
Do you know what you’re doing?
Maybe you’ve been burned by a flaky copywriter who promised way more than they delivered?
I’m sorry that happened to you. But I’m not that person. Yes, I know what I’m doing, and I’m damn good at it, too.
I've always been a good writer and have 22+ years of experience in the field.
And I've also invested heavily in my craft...Copy Hackers Copy School, Emotion Sells Masterclass, Copyblogger Authority, AWAI Six-Figure Copywriting, Digital Marketer Direct Response Certification, Ready to Sell...to name just a few.
How long does this process take? And how much of my time is required?
It depends on what's already on my plate, your project, and your schedule. The range is 2-12+ weeks. But if our schedules align, and you're ready to throw down, you could have completed copy in 2 weeks.
You're hiring a copywriter to get it done for you (and done right). Hiring me will save you hours and hours of gritting your teeth, while trying to cram your copy into another ill-fitting template.
Depending on your project, you invest maybe a few hours on our calls and reviewing your copy.
Do you have a specialty or niche?
I help course creators, services providers, coaches, and consultants sell more of their online courses, and free up their time for what they do best.
What are your payment terms?
For most projects, a 50% deposit is required to book your project, and 50% is due in 30 days. (Custom payment plans are available for DFY packages.)
What if I want a customized package?
It's yours. Just let me know on our call, and I'll be happy to create a custom proposal for you. We’ll go over the specifics on our call.
