Does your "good enough" copy fail the
emotional connection test?
The emotional connection comes before the sale. Try to shortcut your way to the buy-now button, and your dream client clicks away.
But why? You explained how great XYZ is, listed all of the features, the low, low price. Plus, you talked about yourself. See, you tried to sell the widget, not the transformation.
Think of a time you were sold to. You know the routine...
Hot, french-onion-soup breath fogging up your glasses. Sweat beads dangling dangerously close to the tip of his nose—and your latte. Lips quivering, as he guarantees this is the very best deal you're gonna find.
Your insides curl up and hide. You recoil. (As does your latte.)
Was it a bad deal? A dud product? Nope.
Problem is...you didn't want to be sold.
But wait a minute, you protest...I LOVE to buy things.
Sure, I do too. But you don't want to be SOLD to. And you especially don't want to buy a widget just because of its great features.
Your dream client wants to feel good about buying from you.
Your words can cause your would-be client to slide toward the exit. Or make her lean in to hear how you can help make her life better...
How does it work?
Step 1: Coffee Chat
We start with a free 20-minute call to discuss your project, goals, and deadlines. But mostly to see if we have copy chemistry.
Step 2: You + Me = YES!
If we seem like a good match, I'll zip a proposal over for your signature. (Signed contract and deposit required.)
Step 3: Research, Sans Lab Coat
I make it as easy as possible for you to provide info, with the option of an online questionnaire,
or a Zoom call.
Step 4: Creative Clarity
All that research gets whittled into a creative brief. Why? To ensure that I get your brand and your goals...before I venture into the wild to write your copy.
Step 5: Copy Wand Magic
Now that your copy has context, I’ll write copy that evokes emotion, sparks desire, and guides your prospects to action.
It might be magic. Or it may be coffee. Same thing.
Step 6: Put a Bow on It
You don't write conversion copy every day. So, I’ll be there to answer questions and discuss any revisions. Then your final copy is yours for the testing.
Copy that connects and converts.
What I do...
I specialize in Conversion Copywriting—that's not always about making a sale right away. It's copy that gets your reader to take action. Sometimes it's copy that builds a relationship with your reader over time because that's what it takes to move them to action.
I don't believe in one-size-fits-all copywriting. (Or much else for that matter. One-size-fits-all swimsuit, I'm looking at you—sideways.) Every client and project is different. And before I write a word of your copy, I have to get you. That starts with a quick coffee chat, which is your chance to tell me what you wish for your copy to be. (Yes, I really do grant wishes.)
How can I help you make a bigger impact, get more dream clients, and make more money?
With words that tell your story and sell.
Plot your brand™ (brand voice strategy) | $997
- Intro guide, plus in-depth questionnaire
- 90-minute 1:1 brand intensive
- Customized Plot Your Brand™ Guide, including the story of your client's hero's journey with your brand
- Swipe-Worthy Words file just for your brand with your motto, values, tagline, and more
Sales Copy | starts at $597
- Long-form sales page = $1,197
- Short-form landing page = $597
- Launch copy packages also available
Website Copy | starts at $647
- Full Package: Plot Your Brand™ (brand voice strategy) + Copy for 5-page website = $2,997
- Brand Voice Brief + Copy for 1 webpage = $647
- Custom packages and copy refresh also available
Don't see exactly what you're looking for? Custom packages available. Let's chat...