...And create an emotional connection with your ideal client
(because copy that doesn't make an emotional connection doesn't convert)
The emotional connection comes before the sale. Try to shortcut your way to the buy-now button, and your dream client clicks away.
You explained how great XYZ is, listed all of the features, the low, low price. Plus, you talked about yourself.
Problem is—you tried to sell the widget, not the transformation.
Think of a time you were sold to. You know the routine...
Hot, french-onion-soup breath fogging up your glasses. Sweat beads dangling dangerously close to the tip of his nose—and your latte. Lips quivering, as he guarantees this is the very best deal you're gonna find.
Your insides curl up and hide. You recoil. (As does your latte.)
Was it a bad deal? A dud product? Nope.
Problem is...you didn't want to be sold.
Wait a minute, you protest...I L.O.V.E. to buy things.
Sure, I do too. But you don't want to be SOLD to. And you especially don't want to buy a widget just because of its great features.
Your dream client wants to feel good about buying from you.
Your words can cause your would-be client to slide toward the exit. Or make her lean in to hear how you can help make her life better...
How does it work?
Step 1: Apply + Coffee Chat
It starts with a quick application form, then a 20-minute call to check our copy chemistry.
Step 2: You + Me = YES!
If we seem like a good match, I'll zip over the virtual paperwork.
Step 3: Research, Sans Lab Coat
I make it as easy as possible for you to provide info, with an online questionnaire and a Zoom call.
Step 4: Creative Clarity
All that research gets whittled into a creative brief to ensure that I get your brand and your goals—
before I write your copy.
Step 5: Copy Wand Magic
Now that your copy has context, I’ll write copy that evokes emotion, sparks desire, and guides your prospects to action.
Step 6: Put a Bow on It
You don't write conversion copy every day. So, I’ll be there to answer questions and discuss any revisions. It's all yours...
I write copy that
connects and converts...
Done-for-You Copy that
resonates and sells
I don't believe in one-size-fits-all copywriting. (Or much else for that matter. One-size-fits-all swimsuit, I'm looking at you—sideways.) Every client and project is different. And before I write a word of your copy, I have to get you. That starts with a quick coffee chat, which is your chance to tell me what you wish for your copy to be. (Yes, I really do grant wishes.)
How can I help you?
Make a bigger impact
Get more dream clients
Make more money
Sales on autopilot
Launch | Funnel | sales page copywriting
Complete launch package available, as well as funnel copy, landing pages, email sequences, and more
Get the details...
Connect + Convert
done-for-you Website COPYWRITING
Complete Package: Includes signature Brand Story service and Done-for-You Copywriting for 5-page website
Get the details...