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when you're ready to Ditch the "good enough" D.I.Y. copy... 

...And create an emotional connection with your ideal client

(because copy that doesn't make an emotional connection doesn't convert)

The emotional connection comes before the sale. Try to shortcut your way to the buy-now button, and your dream client clicks away.  

But why?

You explained how great XYZ is, listed all of the features, the low, low price. Plus, you talked about yourself.

Problem is—you tried to sell the widget, not the transformation. 

Think of a time you were sold to. You know the routine... 

Hot, french-onion-soup breath fogging up your glasses. Sweat beads dangling dangerously close to the tip of his noseand your latte. Lips quivering, as he guarantees this is the very best deal you're gonna find.

Your insides curl up and hide. You recoil. (As does your latte.)

Was it a bad deal? A dud product? Nope. 

Problem is...you didn't want to be sold. 

Wait a minute, you protest...I L.O.V.E. to buy things.

Sure, I do too. But you don't want to be SOLD to. And you especially don't want to buy a widget just because of its great features.

You can skip the french onion soup, but don’t skip making an emotional connection with your prospect.

Your dream client wants to feel good about buying from you.

Your words can cause your would-be client to slide toward the exit. Or make her lean in to hear how you can help make her life better...

You’re searching for a copywriter who can hit those emotional sweet spots and write copy that sells without selling out. We should talk.
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“As a frazzled entrepreneur, I love when people take the responsibility off my plate and deliver above and beyond. I have worked with a lot of contractors in the past, and Melanie was SEAMLESS. I made very few updates to the copy (which was part of our contract so I expected to do a lot more work) and saved myself hours of work.”
— Courtney Johnston, The Rule Breaker's Club
 
 -- Amy Posner, Direct Response Instructor at the San Francisco School of Copywriting, Coach for Copy Hackers, and founder of Copy Clinic
You can turn a project over to Melanie with very little direction and get back copy that perfectly connects with your audience (even when you don’t know how to articulate exactly who your audience is). To me, that’s one measure of a great copywriter.
— Amy Posner, Direct Response Instructor at the San Francisco School of Copywriting, Coach for Copy Hackers, and founder of Copy Clinic
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How does it work?

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Step 1: Apply + Coffee Chat 
It starts with a quick application form, then a 20-minute call to check our copy chemistry. 

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Step 2: You + Me = YES!
If we seem like a good match, I'll zip over the virtual paperwork.  

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Step 3: Research, Sans Lab Coat
I make it as easy as possible for you to provide info, with an online questionnaire and a Zoom call.

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Step 4: Creative Clarity
All that research gets whittled into a creative brief to ensure that I get your brand and your goals
before I write your copy. 

Step 5: Copy Wand Magic
Now that your copy has context,  I’ll write copy that evokes emotion, sparks desire, and guides your prospects to action.
 

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Step 6: Put a Bow on It
You don't write conversion copy every day. So, I’ll be there to answer questions and discuss any revisions. It's all yours...    

I just need to tell you how amazing you are and how much I love you. I told a few people about you here at the mastermind, but promise me you’ll never leave me!
— Cathy Olson, President, Love Inspired
 
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I write copy that

connects and converts... 

Done-for-You Copy that
resonates and sells 

I don't believe in one-size-fits-all copywriting. (Or much else for that matter. One-size-fits-all swimsuit, I'm looking at you—sideways.) Every client and project is different. And before I write a word of your copy, I have to get you. That starts with a quick coffee chat, which is your chance to tell me what you wish for your copy to be. (Yes, I really do grant wishes.)  

How can I help you? 

Make a bigger impact

Get more dream clients

Make more money


Sales on autopilot

Launch | Funnel | sales page copywriting 

content strategy for creative entrepreneurs this way

Complete launch package available, as well as funnel copy, landing pages, email sequences, and more


Get the details...


Connect + Convert

done-for-you Website COPYWRITING
 

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Complete Package: Includes signature Brand Story service and Done-for-You Copywriting for 5-page website

Get the details...


When I first saw my new copy, I gasped out loud, and when I showed it to my mastermind, there were squeals of
’This is so you!’
— Maggie Giele, Digital Business Strategist
 
Maggie
 
Craig
Melanie is not only a very talented copywriter, but super easy to work with...I also appreciated the extensive time and research that went into understanding our audience and building the initial creative brief.
— Craig Cannings, Co-Founder, VA Classroom
“Wow! You nailed it again. I’m jumping up and down. I’m so lucky I found you.
— Sige Weisman, MFT, Licensed Family and Marriage Therapist
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